We add the “Spark” to your Experience

Welcoming special guests since 2015

Now more than ever, as we recover from COVID-19, we appreciate you, our guests, patrons and partners. THANK YOU for your support in doing this meaningful work.

Come what may, we promise to continue providing our very best true-California style!

The San Francisco Bay Area truly IS a world-class destination which so much to offer. With our local-experts planning your experience, you can hike among Redwood giants, explore salt water tide pools, taste fabulous wine and eat delicious international cuisine all in one day.

We are also one of the most open and inclusive metropolitan regions in the world, proudly celebrating our incredibly creative, diverse community.  YOU ARE WELCOME WITH US.

We are proud to be a woman-owned small business and an environmentally responsible tour operator. We also work hard to be a constructive member of our local community and fair partner to all our supplier-colleagues.

Meet Our Team

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Heather White

Founder and Lead Guide

A true San Franciscan at heart, what gets Heather out of bed on foggy mornings is fresh-roasted coffee and warm sourdough bread (plus one extremely persistent terrier!).

Heather grew up in the San Francisco Bay Area and is passionate about welcoming people to her home. From the first moment you meet, she strives to make every guest feel like she’s your new “old-friend” in San Francisco.

After +10 years as a professional guide, Heather adores her job.  She’s incredibly grateful for the amazing opportunities that come with a career in travel— not only has she traveled the world, but meets the most fascinating people (like you!) along the way.

Heather came to guiding by blending a business, tech and education background. She designed her first tour itinerary while managing Executive Programs at UC Berkeley Haas. Realizing that the University didn’t offer the caliber of campus visits that her visiting scholars, dignitaries and senior professionals needed, she created one herself. Over time, that evolved into Silicon Valley corporate site visits and sightseeing excursions in San Francisco and Wine Country. After eight years connecting the higher-ed and business world, Heather leaped into to hospitality full-time. This background has helped her be uniquely prepared to serve as an ambassador for discerning visitors and locals.

She is also extremely proud to have served 8 years as a Tour Director and French River Cruise Team Lead for the nation’s oldest and most respected luxury tour operator, TAUCK World Discoveries. She feels strongly that doing the right thing and “how you see the world” truly does matter!

In addition to a Master’s Degree in Education, she’s completed several industry certifications:

  • San Francisco Tour Guide Guild (SFTGG)
  • International Tour Management Institute (ITMI)
  • International Association of Tour Directors and Guides (IATDG)
  • International Association of Travel Agents (IATA)
  • SFTravel, the Official San Francisco Convention & Visitors Bureau
  • Certified Travel Ambassadors (CTA)
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Cedric Meriau


Cedric began his career as a classically trained artist and Imagineer for the Walt Disney Company at Disneyland Paris. He eventually taught himself to code and transitioned into digital arts and UI/UX. Cedric started coming to San Francisco many years ago as an annual MacWorld attendee and fell in love. He dreamed of one day moving permanently to the City by the Bay… then nine years ago he got his chance! He arrived with two suitcases and one Ikea sofa and is now living the American Dream. Cedric recently became a US Citizen, and is looking forward to voting in the next election!

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Alsu Sabirova

Lead Travel Photographer

Alsu has over 8 years of experience as a professional photographer. She has created thousands of portrait, travel and event photos while living in her favorite San Francisco. Alsu offers photo sessions which are dynamic and lots of fun. She will capture the most important moments of your sightseeing experience in one of the most beautiful cities in the World.

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Travel Photography Team

Spark Experiences is proud to offer a team of inspired travel and portrait photographers who specialize in capturing your San Francisco memories. To be matched with a member of our team, please contact us. We’ll be happy to recommend a talented member of our family- to capture special memories of yours!

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Chief Officer of Happiness

As an original co-founder of Spark Experiences, Sparky played a critical role in product development, particularly in the selection of gourmet snacks and refreshment we provide to guests. Now semi-retired, he continues to make valuable contributions as a member of our Board. In his spare time, he also enjoys long walks on the beach and playing fetch.

Looking for something special?

Just let us know. We can build it.

Share your dreams with us, then let our local experts design a custom experience just for you!