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Private San Francisco tours for Families

Tour in Tesla Model X

Make special family memories together in a world-famous destination.

Embark on your carefully-crafted private tour, in a safe and fun luxury Tesla. Relax knowing your family is in good hands.

Planning the perfect holiday break can feel overwhelming.

Ordinarily, you have to research and plan all the places you’ll visit, figure out parking, dining, and how to get from A to B — all while keeping the kids occupied and entertained.

Isn’t vacation supposed to be relaxing?  — Let us make it easy!

Share quality time with your family and discover authentic San Francisco.

Explore the most iconic sights and secret gems, sharing stories and insights along the way. Take in the destination as your guide handles all details, so you can make the most of each stop — and more importantly, your time together!

Welcome to your next Play-cation.

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Ride in the comfort and safety
of a luxury Tesla.

Sit back and relax as your guide navigates your itinerary.

Family posing in front of the Golden Gate Bridge on a San Francisco area private tour with Spark Experiences

Visit iconic
San Francisco sights.

Check off your bucket list while being fully present with your kids.

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Be in your vacation photos — instead of the one taking them.

Stay in the moment. 
We’ll capture memories for you.

Stop the cycle of over-planning.  Feel confident you chose something the whole family can enjoy together!

Tour in Tesla Model X

“The biggest disadvantage traveling with a kid is that he gets talked down to a lot. He feels condescended to. You didn’t do that. You met my son right where was at.

I appreciated that and so did he.”

— Renee Hribar

Frequently Asked Questions


Which tour should we choose for our family?

For adults who are excited to make the most of their day and really get to know the city, we recommend the Best of San Francisco Tour (6hrs, which includes time for either a lovely waterfront lunch or a deeper dive into our neighborhoods).

Our Wine Country tours are perfect for adult couples and groups of friends.  We also offer a family friendly wine-country day, customized upon request.

Napa is elegant and romantic – a perfect bucket list experience for first time and repeat guests alike.  Sonoma County offers an off the beaten path, more down-home ambiance, particularly ideal for locals looking for a quick escape.

Why is Spark the best tour for us?

Our goal is for you to have a memorable experience with your loved ones – in a way that’s fun, enriching, and completely stress-free.  We’re here to take care of you every step of the way, whether you’re after a leisurely and relaxed itinerary or a nimble pace to check off everything on your bucket list.

We are also the only operator with fully-loaded, and locally built, Tesla Model X and S luxury vehicles.  These vehicles offer best in class safety and are a whole lot of fun for kids of ALL ages!  Its a unique and memorable way to experience the San Francisco Bay Area.

We have a large family- can you still accommodate us?

The Tesla Model X SUV seats up to 5 guests, we recommend up to 4 adults, or 3 adults and 2 children. The third row is “European style” and most comfortable for 2 children or 1 adult.  We’ve had 7’ tall NBA stars in our second row Captains chairs, so most humans fit comfortably!

The Tesla Model S sport sedan seats up to 4 guests.  Three adults are seated very comfortably, with a rear middle seat available for a child or more petite person.

Spark Experiences are available for larger groups upon request.  Our Teslas together seat up to a maximum of 9 persons (depending on size).  Beyond that, we work with top-notch transportation partners that provide anything from large SUVs to Sprinters and full-size motor coaches.  Price upon request.

Which tours are kid-friendly?

For families with kids and teens we recommend the 4hr City Highlights Tour, as well as the Muir Woods, Golden Gate and Sausalito tour (outdoors and active!).  These are especially engaging and a good duration for younger guests. 

We also are one of the VERY few operators who offer a customized family-friendly tour to Napa and Sonoma Wine Country.

We welcome children 5yrs and up as long as they can safely sit in an adult car seat.  We frequently tour with families of all shapes and sizes, though we do not provide or allow boosters, car seats, or strollers.

Are your guides experienced with kids?

Rest assured ALL our guides are hand-selected and trained to be not only knowledgeable and interesting, but also kind, fun and easy to talk to — for all ages!

Our lead guide Heather has more than 10 years in luxury hospitality, classroom teaching experience, and many dozen glowing 5-star reviews!  In fact, our team of world-class local guides come to us with a wealth of professional  experience with companies such as Tauck World Discoveries, Walt Disney Adventures, Insight Gold, Destination America and Abercrombie & Kent… just to name a few!

What time do tours begin?

To maximize your time and access to the best sites, the optimal start time for most tours is 9am.  Other start times may be available upon special request.

How should we dress?

Our tours are casual, so slacks, jeans and leisurewear are all perfectly appropriate.  The most important wardrobe items to pack are wind-resistant warm outer layers (year round!) and comfortable footwear for walking.

Overall, our weather is very mild and temperate, with averages in the low 60s much of the year.  We definitely recommend dressing in multiple light layers, especially for our cool ocean breezes and famous fog near the coast.

Do you pick up at our hotel or airport?

Yes, part of your Spark Experience is luxury roundtrip transportation to and from central locations within the City of San Francisco, including Downtown, SOMA, Nob Hill and Fisherman’s wharf!

We highly recommend starting all tours from your place of lodging.  We offer upgraded pickup from SFO area hotels, upon special request.  Please note that we cannot store unattended luggage or personal items or in the vehicle at any time.

Your tours are more expensive than some others, why is that?

We are very proud to offer top-notch San Francisco experiences that are FULLY private, high-caliber, and led by our engaging and attentive expert local guides.  Please see our consistent 5-star reviews on Google and Facebook!

We are also the only San Francisco Tour company where you get to spend the day enjoying gorgeous, fully-loaded TESLA Model X SUV and Model S (luxury sports sedan) vehicles.  No boring black town cars or crowded vans here!


I want you and your family to have the best experience together.

A family holiday doesn’t need to be stressful. Spark Experiences is my vision for what a vacation can be when all the exhausting parts are removed.

I created Spark Experiences for travelers who don’t want to get stuck in anonymous tour groups, and who want to be sure of the safety and quality of the neighborhoods and sights they’ll visit. I give my guests an experience led by a local expert who is more than just your driver, and who doesn’t follow a tour guide script.

We offer you a local friend who can’t wait to show you around, take your pictures, and offer an enriching, informative experience.

As a certified travel ambassador, it’s my mission to provide couples and friend groups with a fun and relaxing experience in this incredible city I love and call home.

Heather White d3c43cd8

Founder & Lead Guide, Spark Experiences

San Francisco Tours

We are a boutique operator with limited bookings available.

Don’t wait until the last minute. Secure your date now, and we’ll follow up personally.